New artist of the week: DJ Seinfeld, king of the lo-fi house DJs

Lo-fi house has irked the dance establishment, and DJ Seinfeld is at the vanguard of the genre

DJ Seinfeld: king of lo-fi house.
DJ Seinfeld: king of lo-fi house.

What: Lo-fi house's shining star

Where: Sweden

Why: Disruption may be valued in the tech industry but in the music world, the old guard don't like their conventions messed with. Even in the world of dance music, which is now more corporate than anyone raving in the 1990s in Detroit, Chicago or Peckham could ever have thought.

So when the genre tag "Lo-Fi House" started to be used by a clutch of artists who named themselves and their tracks with pop culture references, such as Ross From Friends, DJ Boring's Winona and DJ Seinfeld, it drew ire from the dance establishment.

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The youth didn’t care. This new generation and the sound they were making was embraced on all corners. Another reason the dance oldies were none too happy? These new artists didn’t value high-fidelity above all else, preferring to rough up their electronic productions with distortion.

Swedish producer DJ Seinfeld is the microscene's most popular artist; he's played at clubs around Ireland more than once already. And there's a reason. Beneath the less-than-shiny exterior, there are songs with rich feeling. U, a six-minute song that will feature on DJ Seinfeld's album Time Spent Away From U samples Bob Geldof talking about grief and is emotionally more resonant than any ironic genre tag would have you believe.

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