The hardest working look in fashion

Don’t be afraid to double down on denim fashion but keep it fun and casual

Left to right: denim dress (€97), at East; culottes (£30/€35) at Asos.com; sleeveless printed dress (€348), by Mary Katrantzou x Current/Elliott at My-Wardrobe.com; printed top (€24) and jeans (€32), at Dorothy Perkins

Since the advent of denim – as workwear and then, thanks to Levi Strauss, as the item every James Dean wannabe just had to own – we have seen more iterations of the hardworking cotton-blend fabric than we could count, and this season is no different.

From playsuits to boiler suits and all that lies in between – namely dresses, jumpsuits and short-shorts – there really are no limits when it comes to when and where denim can be worn. Although, for the Irish woman, there are still big no-nos: nobody in their right Irish mind would wear denim to a wedding, although it’s safe to say the same can’t be said for our London-based cousins, so perhaps a change is coming down the line in black-tie terms, too.

For the moment, stick to denim in slightly less formal circumstances: for lunch with the girls, East’s denim dress is a sure winner; for a date, try a dress from Mary Katrantzou’s collaboration with cult jeans label, Current/Elliott. For casual Friday in the office, Dorothy Perkins’s white jeans could do the job; and Asos’s culottes are definitely Saturday-shopping appropriate.

Above left to right: chambray shirt (€295), by Victoria Beckham Denim at BT2; denim jacket (€19), at Penneys; denim dress (€150), at Tommy Hilfiger; printed jersey dress (€185), by Diesel at Arnotts
Left to right: dungarees (€50), T-shirt (€28), sequin jacket (€70), boots (€50), all at Miss Selfridge.; dungarees (€55), at River Island; jacket (€26), printed scarf (€7), bag (€22), and dress (€16.50), by F&F at Tesco

So what’s worth paying attention to? Acid-wash and distressed jeans are out, while true blue is in. As with so much else, casual insouciance is key – and if you must double up on denim, do so with a cheeky smile and a bright pink lip. There’s nothing worse than taking oneself seriously while dressed like a Garth Brooks groupie.