This summer we are in search of the best 99, and we need your help. Where did you buy it? How did it taste? What was special about it?
And it's not just the taste, the setting is crucial too: having a 99 as the sun goes down over Dursey, watching the boats go by in Kinsale or enjoying your favourite act at this weekend's Westport Festival can only intensify the pleasure. Tell us about your ice-cream experience on Twitter using the hashtag #best99, send us a picture via Instagram, or download the 99 Ice Cream Finder App from the iTunes store, which has been developed by Wicklow company Showoff to help ice-cream hunters pinpoint that perfect offering. Each Thursday we will showcase one ice-cream seller. The winner will be announced on August 21st. Email your stories to best99@irishtimes.com and may the #best99 win.