ESTATE AGENT signs are getting bigger and bigger. First we had Sherry FitzGerald’s celebrating house sales by planting extra large “SOLD” signs. Now Douglas Newman Good is rebranding itself and introducing big bold house signs to catch the eye – from several streets away.

The agency’s full name is giving way to the simpler DNG logo, and the old livery has been ditched in favour of a blue, red and white combo. MD Keith Lowe, pictured here with marketing manager Aisling O’Connor, says over 6,000 boards will be changed across the country. That’s a lot of property on the books.