One would be forgiven for asking what Des O'Malley Jnr had to do to get a big splash in last week's Limerick Leader. The young boss of Sherry FitzGerald's new Limerick office, described as "one of the region's leading businessmen", had no less than five photographs of himself and his co-worker and wife Ailbhe, in a full colour spread which his bosses will know is a major plug. Full marks Dessie. Keep up the profile.