UK househunters logging on to the Irish Myhome website who make the mistake of mixing up .ie with .co.uk are offered a clean house rather than a new one. The reason is that Myhome.co.uk is a site owned by detergent giant Unilever and is the name of their wonderful sounding valet service, which will organise for your house to be cleaned and your laundry done. The Myhome service has been tested in London and in parts of the US, but has yet to be tested in Ireland. If it does roll out here, there will inevitably be a battle over the name. Meanwhile, ascotfirst.com has successfully complained to the Advertising Standards Authority over the Myhome website's claim to be the website with the largest number of Irish properties.