The latest money-making venture for Jon Hunt, a man long associated with the Midas touch in the UK property market, is a business members’ club in Kensington that will run like a high-end serviced office complex. The 59-year-old sold the Foxtons estate agency he had built from scratch, beginning in 1981, at the very top of the market, in 2007, for £370m, just weeks before the global housing market crash.

Hunt told The Telegraph earlier this week that the new business is targeted at “spoilt businessmen” who are used to having all their needs catered to by attentive personal assistants.

The first Dryland premises – and the prototype for the business – is on upmarket Kensington High Street where the serviced offices are like a high-end luxury hotel, where members have access to top-end lounges, a chauffeur-driven Maserati, boardrooms, super-fast broadband, private dining courtesy of in-house chefs and a concierge service.

Certainly the serviced office business could do with a bit of glamour that extends beyond the front door – spoilt businessmen take note.