Real men cleanse, tone and moisturise, claims Melanie Morris
Stop ... Nicking your girlfriend/mother/best mate's skin stuff and get your own. Humankind has evolved sufficiently in 2004 for Irish man to understand the concept of grooming.
Look ... According to Lancôme research, the men's skincare market grew 11 per cent last year, and by 2015 50 per cent of the male population will be using products.
Listen ... We all know that men's skin is more durable than women's. It's thicker, ages at a slower rate, has more collagen and is more resilient. But then again, it has to be. Daily shaving dries and stresses the skin.
Close shave: Skin - and hangovers - respond to a facial scrub, the start of any grooming regime. Kiehls is a cult American brand which produces excellent men's products in fuss-free packaging. Check out their Squadrons Close Shave Cream. Balm is also important, to calm and repair the skin, keeping beard rash at bay (for him and her).
Anti-glare: Men don't want shiny faces, or to look like they're wearing moisturiser, so many products come with matt properties. King of Shaves Defender Facial Moisturiser has silicone in it to smooth skin and keep shine at bay. More pricey, but really good, is Crème de la Mer oil-absorbing lotion. This really boosts skin condition without telltale signs of product.
Slap happy: Sometimes it is worth heeding what the experts say. Yes, there's a lot of bunkum out there, but occasionally someone, somewhere talks sense. Like dermatologists who recommend wearing sun protection on the face every day as well as on the backs of necks and the top of the head where hair is thin. Sun damage is irreversible.
Man of action: Those who want to take grooming the next level should check out John Paul Gaultier's new men's line. It includes nail strengthener, lip products (balm and colour), bronzer and concealer. From www.sephora.com