FIRSTDRIVE:Here's a first: Mini is offering a new model for less that €20,000. SHANE O'DONOGHUEgets behind the (plastic) wheel
BMW COULD never have predicted just how successful its re-launched Mini brand would become. It now represents a range of cars that the young – and young at heart – aspire to own, and despite the ubiquitous sight of Minis on Ireland’s roads, it’s still seen as a premium product.
However, while buyers were willing to pay a premium for such things, these days it’s all about value for money and so it’s no surprise to find Mini launching a new entry-level variant, taking the brand below the psychological €20,000 price barrier.
Until now, the base Mini was the One and it wasn’t cheap enough when compared with the much better Cooper model. The new First remedies that, by undercutting the One by a significant €2,490. That’s before you consider the 10-20 per cent saving available through the Mini sterling scheme.
Given how unimpressive the One is, our expectations of the First were about as low as the economic mood of the country. Yet, despite losing a further 20bhp from the 1.4-litre’s usual 95bhp – and at 120Nm, it’s 20Nm down on torque – the First feels just like the One to drive, with the same driving position and quick reactions found throughout the range. It’s not quick, but it’s great at maintaining its momentum once you get it up to speed.
You’ll be warmer in the First though, as the most notable deletion of equipment is air conditioning. In fact it’s the only standalone option available – at €1,150.
Unlike most other Minis, the First is limited in its customisation to a choice of three packages, ranging from €690 to €1,515. Though given the raison d’être of the First we’d question the appeal of buying the cheapest Mini and then speccing it up to your liking.
Although the First will save you a pile of euro on purchase, Mini quotes identical fuel economy and emissions as the One, so it’ll be no cheaper to run or tax, though band B road tax is hardly crippling.
Despite that, there’s undoubtedly room in the Mini range for a more technologically advanced engine.
It’s what’s needed if Mini is to survive long term, but for now the First isn’t a bad way to get into Mini ownership. It’s already on sale.
Factfile
Engine:1.4-litre four-cylinder petrol
Peak power:75bhp
Peak torque:120Nm
Transmission:six-speed manual
Performance:0-100km/h – 13.2 seconds
CO2 emissions:128g/km
Combined cycle fuel economy:5.3l/100km
Price:€19,480