This Christmas, instead of asking every barman in the country to ring us taxis and tearing through Grafton Street wondering what great-aunt Joan wants in her stocking, there is a one-stop-shop for all our Christmas queries
Nifty 50 is 11850's directory enquiries service via text. Restaurants, pubs, doctors, taxis, cinemas, hotels and more can be tracked down by texting 11850: for example, texting "restaurants" and a location will yield suggestions in minutes. And it isn't just your average directory enquiries service. The service will answer any question, however impossible or seemingly unanswerable. If asked what great-aunt Joan would like this Christmas, a helpful response comes in the form of her favourite perfume. If asked in a haze of panic last Saturday night who would win The X Factor, a very informative and prophetic response came in the form of Alexandra. Describing themselves as equipped with more numbers than Einstein at a calculator convention, 11850 is a great way to get some answers this Christmas season.