Clever Box Club, the company that came up with the genius idea of exploiting children’s fascination with packaging and designed one of the runaway hits of last year’s Christmas toy retailing, has further refined its design.
“We have developed and expanded the product, which we have now launched into the UK market as well as Ireland, and are in discussions to franchise to a major distributor in the American market,” says Elaine McCabe, an architect who first came up with the idea for the company. “The new product is a higher quality, pizza-style box, with new posters, plus the inclusion of glue stick. It is easier to stack and store and has a push-through carry handle.
“We have also created a new and expanded website with information and fun for kids, parents, educators and trade.”
Once the structures are assembled, there are limitless way to use them – pictured right is a santa’s grotto McCabe’s children made at home last year from a Clever Box kit.
See cleverboxclub.com
