Everyone wants to be generous to new mums but some gifts are just more useful than others.
Maeve Barry started www.babyelephant.ie after she was inundated with bunches of flowers on the birth of her baby. Her idea was to offer presents that could be pampering and practical. Now in business for six months, she has started to deliver worldwide, and has added two new organic skincare brands – Cowshed and Mambino Organics – to her range. Next-day courier delivery in Ireland is €5. Baby gifts such as organic cotton rompers start from €33 and mama gifts start at €44.