Almost 30 young people were admitted to hospital with alcohol-related problems following a 99-cent drinks promotion in a premises in Letterkenny, Co Donegal.
The low-price drink promotion has been deplored by the Mayor of Letterkenny, Cllr Gerry McMonagle.
Figures released by the Health Service Executive show that 29 people were brought to Letterkenny General Hospital suffering from the effects of alcohol on Wednesday night last.
Many of those admitted to hospital revealed how they had consumed shots of alcohol which were on offer for just 99 cent each.
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Mr McMonagle said he was both alarmed and concerned at the effect low-price alcohol is having on young people.
“I feel these promotions will only increase our binge-drinking culture,” he said.