Profile: "Dave" Cameron's campaign website carried only a fairly modest biography of the man now assuming the Tory leadership at the relatively tender age of 39.
It lists his rapid rise through the ranks since becoming an MP in 2001 - shadow leader of the Commons, deputy chairman of the party, front-bench spokesman on local government and head of policy co-ordination in the run-up to the general election last May.
There is reference to his seven years as director of corporate affairs for Carlton Television, before which he had stints as special adviser to former chancellor Norman Lamont and then home secretary Michael Howard.
However, you had to look elsewhere for confirmation of the education of David William Donald Cameron at Eton and Brasenose College - from which he graduated with first-class honours in philosophy, politics and economics.
He regained the Witney seat for the Tories in 2001, succeeding now Northern Ireland minister Sean Woodward following his defection to Labour, and increased his majority this year.
Brought up in Wantage, Oxfordshire, the son of stockbroker Ian Donald, "Dave" is the grandson of Sir William Mount, 2nd Baronet and related through the Mounts to various members of the British aristocracy. Reports this week suggest the new Tory leader may be even grander than was first thought, and is related to Queen Elizabeth (a fifth cousin, twice removed) through the illegitimate child of King William IV.
He is married to Samantha Sheffield, creative director of Smythsons of Bond Street. They have two children.
Cameron was named Disability Champion in the ePolitix Charity Champion Awards last year, his citation noting his willingness to draw on and speak about his personal experience as the father of a young son who has cerebral palsy and severe epilepsy.
Pressed to say if he had taken class A drugs while at university, he successfully maintained that he had "a normal university experience" and that people must be allowed to have had a private life before entering politics.