Are you a fast-forwarder, a mouse potato, a new age nurturer or none of the above? You will all be targeted by the marketing team of Buy4Now, a new shopping website, which was launched at a party this week in Dublin. Be warned.
Ali Murdoch, head of the website, and his wife, Una Murdoch, are themselves "new age nurturers", which means they are in their 30s, have a child under 5 and they're busy, successful and ready to spend.
But their friend, Tracey Nicol, is "a fast forwarder", which means she's single, under 35, busy and ready to spend. Also at the party to celebrate the birth of this online shopping centre are Eddie Shanahan of Arnotts, along with long-standing tailors Louis Copeland and his brother Adrian. We could call them "middle-age nurturers", perhaps? There are some mouse potatoes here too - single and technical - but let's not identify them.