BREAD COMPANY Brennans has secured a stay on a High Court order restraining it from selling its wholewheat bread in packaging found by the court to be confusingly similar to that of rival company McCambridge.
McCambridge last week secured the injunction that would have required Brennans to remove its bread in its current packaging from shop shelves.
The injunction was to come into effect today but the Supreme Court yesterday agreed to put a stay on it on condition Brennans undertook to speedily prosecute its appeal against the High Court decision.
Ms Justice Fidelma Macken confirmed that the stay was conditional on Brennans advancing its appeal with “all due speed and alacrity”.
McCambridge sells its stone-ground wholewheat bread as a rectangular 500g ready-sliced loaf in resealable packaging, with a dark green panel across the front.
It brought proceedings against Brennans earlier this year after that company began packaging its own wholewheat bread in similar packaging, also with a green panel across the front.