Campaigners will demonstrate in cities across Europe and the US today against the planned closure of a UK factory by designer clothes firm Burberry.
The GMB union has organised the protests as part of attempts to save the plant in Treorchy, South Wales, which is due to shut at the end of March with the loss of 300 jobs.
The demonstrations will be held in London, Paris, Strasbourg, New York, Chicago and Las Vegas. Activists will hand customers cards bearing the message "Stop Burberry Breaking Our Hearts", as the protests are being held on St Valentine's Day.
Mervyn Burnett, of the GMB, said the campaign was taking on a global dimension because of Burberry's plans to transfer work from South Wales to China.
"GMB members and supporters will explain direct to shoppers outside the Burberry stores in these cities our demand that the company reverse the closure of the South Wales factory," he said.
The union said Burberry had refused to reveal how much workers in China will be paid for the work being transferred there from the UK.
Burberry said it was "wholly committed" to Britain, with almost half its global workforce of 4,650 staff based in the UK. A company spokesman said: "These international protests have become unrelated to the closure of a polo shirt factory in Wales.
"Our focus continues to be on re-skilling the workforce and finding alternative employment close to the site in Treorchy, in the Rhondda area of south Wales, for staff still looking for work."
The London protest will take place outside Burberry's store in New Bond Street between 10.30am and 12.30pm.