OUT
Materialism
Celtic Tiger
Conspicuous consumption
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Friendly global village
Long-term planning
Bragging about overwork
Cynicism
Job security
Nine to five
Ostentation
Frivolity
Viagra
IN
Spirituality
Celtic soul
Spending more on less
Security services
Living in the moment
Valuing family time
Personal growth
Life coaching/re-skilling
Working from home
Pampering
Alternative therapies
Cipro