Ireland's newest national television station goes on air for the first time today.
Channel 6 is offering a blend of music, comedy and film in its bid to take a chunk of the under-35 audience.
Guaranteeing no news, no sport and no kids, station backers hope its entertainment-only style will draw in viewers from rival broadcasters E4, Sky and RTÉ 2.
From 8pm the station will air homegrown shows Take Sixand Night Shiftbefore showing award winning comedies, American Officeand House.
Movie show Take Six, hosted Tara Loughrey-Grant, promises to take an intelligent look at cinema and DVD releases. with reviews of the Top 10 box office releases each week.
Home-produced Night Shift, an interactive music programme presented by Michelle Doherty, will cover the alternative music scene. The hit movie Get Shortywill also air.
The Dublin-based station is available on the NTL and Chorus digital and analogue platforms.