Super savings: Supervalu last week announced €86 million worth of fresh price reductions, taking to €200 million the number of price cuts the store says have been implemented since the beginning of the year.

The retailer says almost 2,000 product lines on its shelves have now fallen in price since the beginning of the year and claims that the cost of an average weekly trolley of goods across its 194 independently owned stores has fallen 23 per cent from €129.96 to €98.56.