Galantas means elegant as Gaeilge - an appropriate name for the first collection of jewellery hand-crafted from Irish gold.
According to sales and marketing director Mr Kevin Martin, designers drew on Ireland's Celtic heritage for inspiration. "Our market research tells us that this range can expect to become treasured as heirlooms with huge interest both from the market at home and abroad."
As you might expect, treasured heirlooms don't come cheap but there is Irish gold to suit every pocket. The least expensive item will set the upmarket souvenir-hunter back £59 sterling for a pair of mini-heart earrings. The serious collectors (or those seriously in love) could go for a pair of diamond ear studs which, at £10,900 sterling, are the most expensive items in the catalogue.
Many of the crosses, chains, rings and wedding bands feature a Celtic design. The company expects its Claddagh rings to be among the most successful sellers. A large plain Claddagh costs £695 sterling, while initial pendants embossed with a Celtic cross are £199.
The wedding bands are among the prettiest in the first edition catalogue, and with names such as the Glenfern Celtic Band, the Lissadell and the Aisling, are bound to have romantic expats clamouring for their Visa cards. Or in brochure-speak: "It will delight those who wish to celebrate their Celtic heritage and all who appreciate the quality of exquisite jewellery".
The company accepts commissions - just in case Madonna goes all Celtic and wants Irish gold in her front tooth. No request will be turned down, apparently, and orders for bellybutton studs and nose rings would be considered.
Galantas is expecting much of its custom to come from Internet sales - its e-commerce site is at www.galantas.com. Managing director Mr Ronald Phelps points out that 50 per cent of the "on-line" population in the US, some 38 million surfers, have no problem purchasing such luxury goods on the Web.
"In the long term we expect to see retail outlets in Dublin, Belfast and in a restricted number of prestige locations," he says.
Each ornament displays a hallmark from the Assay Office in Dublin, a limited first edition number and the mark of the company which made it.
For authentication purposes, the characteristics of pure Irish gold have been identified by fingerprinting techniques. Handily enough, the jewellery also comes with a certificate of provenance, to wave under the nose of anyone who doesn't believe you or scoffs, "Irish gold, as if!"