UCD's Ag Week continues throughout this week in aid of the Irish Sudden Infant Death Association. The organisers hope to raise in excess of £10,000 for the charity, which supports research into the "cot death" phenomenon.

We've really put a lot of work into it this year and we're hoping to top all past performances," says Padraig Healy of the Agricultural Science Society, which is the brains behind the week.

The Society, which boasts some 1,000 members, has been conducting Ag Week for as long as anyone can remember which, given the society's reputation for promoting a healthy social life, probably isn't very long.

UCD students can certainly look forward to a packed week of events. Today, while their college based peers enjoy a band at the lake, other students will risk potential queasiness on the open seas when they head over to Holyhead before returning in time to allow, them to attend, tomorrow's celebrity football match in Belfield Park.

Among those risking life, limb and reputation on the football field will be Michael Lyster and Peter Collins of RTE TV, 2FM's Tony Fenton and Lorcan Murray, Aidan Cooney of 98FM, swimmer Gary O'Toole, the FAI's Sean Connolly and Dublin GAA legend Paddy Cullen. This will be followed by a race night in the college.

Meanwhile on Thursday, students will dangerously court popular off colour humorous portrayals of rural types by pulling a sheep.

Lest the NSPCA and Family Solidarity leap in to stop such unpleasantness, the sheep in question is Flossy The Monster Sheep, a large inanimate ovine who will be pulled from UCD into the city centre in order to encourage the populace to reach into their pockets. A ceili and a disco in Landsdowne RFC will wind up the day's festivities.

Collectors will be out and about throughout the week so dig deep for a good cause, or Flossy The Monster Sheep will pull you.

The money will be put towards ISIDA's new £60,000 research project, to be conducted by Professor Tom Matthews, Professor of Paediatrics in UCD.