ME AND MY JOB: Amy Buckeridge reckons she's got the best job in the world. Catherine Foley reports

A little mobile phone is pressed to her ear. She talks quickly, briskly, her manner bright and efficient. She jots memos into her diary, which she uses non-stop throughout the morning. It's bursting with lists, phone numbers and names.

Amy Buckeridge, who works as an account manager at Kennedy PR, has three long guest-lists to co-ordinate for one "mega" event later this week. She has a press release to write and send to all the key press outlets.

She has to attend a series of meetings with the clients, as well as handling all the entertainment details, which must be pinned down before the event. Later in the day she will dash off to have her hair coiffed in readiness for a fashion show in the evening.

"No two days are the same in my job," says Buckeridge, who manages a number of fashion clients, such as Brown Thomas, Impulse and Clarke's.

As well as her vital mobile phone and her diary, the other key tools in Amy Buckeridge's bag include a credit card and the ever-crucial bag of make-up. She smiles as she adds that she also keeps a good pair of black shoes and an elegant jacket and top by her desk in order to be ready for the social element of her job in the evening.

Her days are hectic. At the moment she doesn't relax as she's preparing for the "mega" launch of Ireland's first celebrity newspaper, Stars on Sunday. Relaxing "would be a very hard thing to do. You are constantly thinking. I probably appreciate the weekend more," she says, adding that, in fact, she has worked part of the last two weekends as part of her preparation for the aforementioned big event this week.

Attending meetings, generating interest in events, ensuring coverage in the national and regional media, handling guest-lists, overseeing the entertainment, the food and drink and always dealing with press queries are all important aspects of her job. The key element, she stresses, is "you've got to be pretty sociable".

Her day is "officially from 9 a.m. to 6 p.m. but that just doesn't exist", she says, beaming broadly because, she says, she loves it.

The chit-chat element is important but "if you don't know the hard facts you are wasting the client's time". Also when phoning editors and managers, "you've got to know what they will find interesting," she says.

After completing a BA degree in UCD in 2000, she enrolled at the Fitzwilliam Institute to study for a postgraduate diploma in public relations. Learning about the different types of work, she knew, she says, that she desperately wanted to work in fashion at Kennedy PR. And so her wish came true.

She says it was while working on the Brown Thomas sponsored best-dressed ladies' award at the Galway Races, that she realised that it was "the best job in the world".