Relatives and friends of Fiona Pender are baffled by her disapearance. Photographs of the mother to be, who vanished 10 days ago, are on the walls of the local discos and pubs but gardai are still no nearer to solving the mystery.
Just a day before she vanished from her flat on Church Street" she went shopping for baby clothes and a sterilising unit for her baby which is due in October.
She seemed happy with the pregnancy. Her best friend Sinead Colgan is due to have her second child later this month and they spent happy hours discussing the trials and joys of motherhood.
"We talked about getting ours figure back, about the baby, the pregnancy. She would get upset like the rest of us, she had her good days and bad but she didn't seem depressed."
Running away from a problem was not the style of the 25 year old missing hairdresser.
"If she had a problem she would stand her ground. She wouldn't let you get one up on her and if she had something to say she would say it to your face," says Ms Colgan.
At Ms Penders parents' home in an estate just outside of town her father Sean and mother Josephine have kept vigil by the telephone, praying their daughter will call.
The family are still trying to come to terms with the death of their eldest son Mark who was killed when his motorbike hit a sorry on the outskirts of the town in June of last year.
"We are just devastated now", says Mr Pender. "Fiona and Mark were very close and we know she was depressed about his death. But this is not like her. We were all looking forward to her having the baby. The whole thing is a mystery."
"She was a bubbly kind of person," says Ms Colgan. "But since Mark's death she had become quieter and did not socialise as much, she didn't want to. She took life more seriously but she still seemed happy.
On Saturday night at the Phoenix Arms Hotel, gardai put up posters of Fiona in the hope that someone may recognise her.
She had met her boyfriend John Thompson, a farmer's son from the nearby village of Killeigh, at the disco three years ago.
Fiona, John and her brother, Mark shared a passion for motorbikes. With the Tullamore Troopers they travelled to biker rallies around the country.
"They went everywhere together," says John Tilley, a local motorbike enthusiast, "until Mark was killed."
Following his death Fiona and John moved to London where she worked in the Hilton Hotel in Croydon. They returned in February this year, when she became pregnant.
Her disappearance has shocked" the young people of Tullamore.
"Fiona is very down to earth, a nice girl, well thought of and well got", says John Tilley.
"Everyone is very anxious now. With all the murders and violence these days, people are becoming very concerned."