Google shares dipped in pre-market trading today following published reports that the online search giant plans to launch an electronic payment service.
UBS weighed in on the possibility, which was reported in both the Wall Street Journaland the New York Times, saying the service is likely to happen but that it's "far from definitely moving ahead".
Lehman Brothers said it believes Google's potential service wouldn't focus directly on auctions but would instead "target the broader online merchant opportunity and (it) could potentially be integrated into Google's core advertising program."
The stock slipped less than 1 per cent to $279.02 on Instinet volume of 17,243.