The Gaelic Players Association (GPA) today urged the authorities to adopt a 'conciliatory approach' when they decide what to do over the issue of sponsorship logos on hurleys during last weekend's All-Ireland tie.
The issue surrounds three players, Wexford's Damien Fitzhenry and Paul Codd along with Cork's Sean Óg Ó hAilpín, who all had 'Paddy Power' bookmaker brandings on their hurleys for the semi-final clash.
The Games Administration Committee will meet later this week to discuss the issue.
GAA President Sean Kelly has already spoke out harshly about the incident, suggesting he may even severe all ties with the bookmakers, which could include ending the company's tenure of their Croke Park corporate box.
However, in a statement GPA Chief Executive Dessie Farrell said: "Whilst the GPA has been aware that sponsorship of this nature is not strictly speaking a breach of playing rules, we have not actively sought out or promoted exploitation in this area."
"Players have been advertising GAA sponsors for over a decade now with little or no compensation so it is entirely understandable that opportunities such as this would eventually emerge. We would therefore call on the authorities to view the players actions in this context and adopt a conciliatory approach towards resolving any difficulties surrounding the issue."