A campaign for students to block out designer logos on clothes to highlight the exploitation of workers was launched today by the Green Party.
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No Logo day will take place on 10th of April 2003.
On the day students will be asked to cover any logos with "no logo" badges that have been distributed to every secondary school in the country. Schools have also received educational packs with projects and posters for the day.
One of the projects involves a fashion challenge to dress somebody as stylishly as possible for less than €25. Students have also been asked to design their own logo and to examine where clothes come from, where money goes and what the conditions are like for those that make the clothes.
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Mr Eamon Ryan of the Green Party said: "Rather than trying to tell the teenagers of the country what to think, the purpose of No Logo day is to create awareness and to encourage students to ask some simple questions about how marketing works and what really is 'cool'."
"There is clearly something wrong when one person earns less than a euro a day for making a garment while a famous sportsperson or musician can earn €20,000 a day to endorse the same item," he added.
An interactive website, nologoday.com has also been launched. Students and schools can upload their work and use it for research.
The No Logo day prize presentation for the best school projects will take place in May.
