Guinness left Irish punters spluttering into their pints this afternoon when they announced cash incentives to Cameroon, Ireland's first World Cup opponents, for good performances in Japan next month.
Guinness Cameroon's Managing Director, Brian Johnson, told journalists in Yaoundé today that the Indomitable Lion who causes most damage to Ireland on June 1st will be awarded $1,000.
The Cameroonian team will be handed $5,000 if they partake of a second round, will scoop $10,000 if they make the semis and $15,000 if they're still around at closing time on June 30th.
"It is entirely appropriate that Guinness should motivate the national team, to bring out the power in them," said Johnson.
The makers of the black stuff will also give $1 million to any African team that lifts the World Cup.