Drug promotions: How they do it

Examples of the two recent radio "infomercials" sponsored by pharmaceutical firms:

Examples of the two recent radio "infomercials" sponsored by pharmaceutical firms:

'Do you cough several times a day? Do you bring up phlegm or mucus most days? Do you get out of breath easily? Are you a current smoker or an ex-smoker? Are you over 40?

If you answered yes to most of these questions, you might have COPD, a chronic lung disease.

Speak to your local doctor about a simple breathing test.

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If COPD is found early, there are steps you can take to prevent further lung damage and improve your quality of life. Supported by Boehringer Ingelheim and Pfizer Healthcare Ireland."

'One in 10 Irish men will suffer from impotence, otherwise known as erectile dysfunction, at some time in their lives.

It can be devastating for a man and his partner. What's more, erectile dysfunction could be a symptom of an underlying illness such as diabetes or heart disease. Fortunately, there is something you can do. For information on ED and treatments available, log on to manmatters.ie. Don't suffer in silence; speak to your doctor today. To find out more, visit manmatters.ie. This health education is sponsored by Lilly Icos."