Tom Hicks is unlikely to find much sympathy among Liverpool fans but the American co-owner of the club believes he has paid a “terrible price” during his tenure, though he doesn’t appear to anticipate a quick sale.
The American businessman and fellow owner George Gillett are ready to listen to offers for the Reds after appointing new chairman Martin Broughton to help find buyers.
But when announcing plans to sell, Hicks also indicated that he believed the club have tripled in value under his control to an asking price of effectively €935 million.
This suggested the Texan will not be willing to accept a cut-price, quick conclusion to his turbulent time at Anfield, which began in February 2007, and he has now reinforced that fact.
"From discussions we've had over the last two years, there are plenty of those people [potential investors in Liverpool] out there," Hicks said in The Times. "We've owned it three years. We won't own it for five.
"I can still be a fan. But I've paid a terrible price. I'm 64 years old. I don't want that any more.
"Jerry Jones [the Dallas Cowboys owner] is a good friend of mine, but his life and his family's life is the Dallas Cowboys. Mark Cuban, the Dallas Mavericks are his life. This isn't my life."
Meanwhile, goalkeeper Pepe Reinaadmits the club need to find new owners in order to keep their best players.
A number of Reds stars have been linked with moves away from the club following their failure to qualify for next season's Champions League with vultures circling over Fernando Torres' head.
Reina is adamant it is vital to the club's future to keep hold of Torres and improve the squad if they want to be challenging for honours again after a massively disappointing campaign this term.
"It is important players like Fernando [Torres] see the club moving forward," Reina told the Daily Express.
"Let's see how it goes with the owners and the sale of the club. Once we are done with that, let's build a proper team, a proper squad, a competitive squad."
Reina, who recently signed a new six-year deal at Anfield, insists he has no regrets about pledging his future to the club despite the turmoil surrounding the side.
"Liverpool are one of the best clubs in the world. I see no reason to leave," added Reina. "I've decided to play many years for Liverpool and I have no regrets at all with that.
"Any kind of player around the world will feel attracted by Liverpool.
"We are a massive club. Of course players will want to come."
Jamie Carragheris planning to hold talks with Liverpool about a new deal at the start of next season, but insists he wants to finish his career at the club and would only leave if he was no longer wanted.
"I've spoke to the manager about it and we both agreed that it would be better if we talked about it at the start of next season," Carragher told LFC Weekly.
"There was an interview with a national newspaper and the headline was a bit misleading, saying that I would be prepared to leave Liverpool.
"Really, I said that if Liverpool didn't want me, I'd be forced to sign for someone else because I'd have no other option.
"I don't want to retire yet. I understand at my age, you can only make decisions season by season. But I want to finish my career at Liverpool. I don't want to play for anyone else."