Rylstone - Ten Yorkshire women who revolutionised Women's Institute fund-raising by posing naked for a calendar were last night set to cause a new lather by stripping off for a washing powder advert.
The housewives from the Rylstone and District WI have posed with their modesty preserved by a mixture of carefully placed limbs and five sunflowers to raise funds for a cancer research charity.
A series of three billboards carrying the 40ft by 10ft poster will be unveiled at prime locations in London, Glasgow and Manchester from next Saturday.