The British government's response to the IRA's 1975 ceasefire involved it in a "post-truce battle for hearts and minds", according to confidential files released today in Belfast, writes Éamon Phoenix.
In a memo dated March 14th, 1975, Stormont official Eric Montgomery stressed the need to provide young people "with some alternative to membership of paramilitary organisations". It was also necessary "to tap both the consciences and enthusiasm of ordinary people", the memo noted.
Another Stormont official, Michael Cudlipp, suggested a major campaign "to clean up Ulster". He referred to suggestions for morale-boosting events such as "an Ulster festival". He wrote: "Why not the big variety stars - Morecambe and Wise? Frank Sinatra? and the equivalent in cultural personalities." They could provide concerts "and we would try to persuade them to give their services free".
Mr Cudlipp solicited ideas from his colleagues and suggested a number of events including "a token gesture to remove the security barriers in towns" and "a beauty competition for the title of Miss Good Cheer". The theme tune might be based on the song: Pick Yourself Up, Dust Yourself Down, and Start All Over Again.