GERMANY: You're a divorced, middle-aged German man thumbing through the new War of the Roses magazine when you discover on page 8 how much the dating scene has changed since you were last on the prowl: The Billy Boy condom company wants to rent you a "flirt dog".
It's not a designer prophylactic, it's a real dog. German women love dogs, which, by extension, means they might consider going out with the guy on the other end of the leash. The dog is the "ultimate secret recipe for the successful flirt", states the magazine, which also has advice on how to cook salmon in the dishwasher.
War of the Roses, the only magazine of its kind in Germany, and possibly Europe, is written for the lost, hurt, mending, defiant, neurotic souls of the divorced. It is a mix of intriguing snippets and longer, probing stories on custody battles, psychological syndromes, divorce law, investment tips and the perils of internet dating.
"People are telling us, 'Why didn't this magazine exist when my divorce was going on?'" said Mike Neumann, who edits the magazine with colleague Marion von Gratkowski. War of the Roses was launched in October and was named after the 1989 Hollywood black comedy in which Kathleen Turner and Michael Douglas played a couple in the midst of a brawling divorce.
RosenKrieg, as it is known in German, prints 35,000 copies of each bimonthly edition, with a core readership of men and women between 25 and 50. Its design is a mix of muted glitz and matter-of- factness, like pasting a provocative cover on a mathematics quarterly. A muscular naked man enfolded in thought fronts the December issue.
The headlines and profiles elucidate the whimsical vagaries of love and the sting of solitary reality: "No one and nothing will ever take my freedom again," states a dour-looking Georg, pictured on page 36 wearing a leather jacket and leaning against a silver-studded Harley.
Georg's "nightmare" marriage cost him €250,000 , and three stays in a psychiatric hospital. He was saved, he explains, by a vision of himself riding through a summer field, smelling flowers and his own sweat and throttling toward the sunset.
"There are about 220,000 divorces in Germany a year, and that's up from about 150,000 from a decade ago," Neumann said.
"It's a problem. Everything is more separated. People are more egoistic. They don't know what to do with their partners and their kids. And if you're the child of a divorce, you carry the 'divorce disease' with you."
The magazine has capitalised on a divorce rate that is among the highest in Europe. War of the Roses would fit nicely on the coffee tables of the country's top politicians. Former chancellor Gerhard Schröder has had four wives. Joschka Fischer, who was his foreign minister, is on spouse Number Five. There's a joke in Germany that Schröder and Fischer never travelled together on state trips because if they both died, the government would have been hit with exorbitant widow pension payments.
The magazine investigated why 56 per cent of German marriages fail. That compares with 43.7 per cent in the European Union overall and nearly 50 per cent in the US. The answers were hardly surprising: affairs, unemployment, financial problems, higher numbers of working women.
And in Germany, Neumann said, "no-fault divorces became legal in 1977, so it's become much easier. Before, somebody had to lie. Someone had to be guilty whether they were actually guilty or not."
These days, single mothers, depressed fathers, disillusioned children and others battered by divorce are "on TV every day", said Neumann, a divorced father of three who believes that most couples don't thoroughly contemplate the sanctity and weight of a lifelong commitment.
Such sentiment echoes those of Goethe, who wrote of marriage: "Love is an idealistic thing, marriage a real thing; a confusion of the real with the idealistic never goes unpunished."
Translated into modern life, Goethe's aphorism goes like this: A man shops for a Barbie doll for his daughter's birthday. There's Barbie goes to the beach, Barbie goes to the opera, Barbie goes on vacation, each for €19.95 . On the shelf next to them is Divorced Barbie, selling for €395.
"Why is the price so high?" the man asks.
The salesperson responds: "Divorced Barbie comes with Ken's house, Ken's boat, Ken's car and Ken's motorcycle."
"Older people, guys in their 40s and 50s, can fall into a hole," Neumann said. "At that age, you're not used to flirting and dating. Older men might suffer more in divorces than women. They're not used to keeping a house running. They know this is a washing machine, but they don't know how it works."
But if that guy turns to page 47 he can learn, compliments of the Frag Mutti (Ask Mother) column, that cola ("a cheap kind will do") and vinegar are ideal for cleaning toilets. "Let stand overnight," Mutti says. Turn a few more pages to How to Flirt the Right Way, where item 2 suggests: "Switch off your hunting instinct. You don't want to hunt and kill, you want to discover."
Los Angeles Times-Washington Post service