Bord Failte and the Tourism Marketing Partnership will spend almost £100 million on marketing Ireland in 2001.
Visitor numbers and revenue are expected to increase by 6 per cent next year.
In all, an additional 300,000 to 350,000 people are expected to visit Ireland.
Growth targets and revenue for 2002 and 2003 are set at 5 per cent per annum.
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Tourism has performed well this year, with the target of a 6 per cent increase in overseas visitor numbers likely to be met.
Employment in tourism will increase by 50,000 between now and 2006.
