Three in four professionals who relocate to the northwest accept a reduced or similar salary by making the move, a survey has found.
Relocating to the Northwest, a study carried out by recruitment company Collins McNicholas and the Western Development Commission, also found that 94 per cent of those who move would recommend doing so to others.
While 36 per cent of the professionals polled said they were attracted by shorter commuting times, 28 per cent cited the lower cost of living. Proximity to the coast and countryside influenced 22 per cent.
The most vibrant areas of employment are the pharmaceutical, financial services and professional services industries, which together account for 44 per cent of respondents' jobs.
Reduced stress and the lure of a slower pace of life were noted by many in determining their decision, with 32 per cent of those questioned saying they had noticed significantly lower stress levels, more leisure time, friendlier people and a more relaxed atmosphere since moving to the region.
A majority (57 per cent) said their journey to work took less than 20 minutes, and this was an important consideration for many of them. Lower property prices, less crime and proximity to family and friends were mentioned by others.
Lisa McAllister, chief executive of the Western Development Commission, said she was encouraged by the enthusiasm for moving to the region. "We have witnessed a growth in employment opportunities, particularly in the medical, pharmaceutical and financial services industries in the region," she said.
An information campaign which coincides with the survey will inform prospective migrants of the benefits of life in the west "from a career, lifestyle and environment point of view".
The survey polled 50 professionals who recently moved to the northwest, 58 per cent of whom were from Dublin.