Men surely are from a different planet. They love to be called boys, they want to be called boys. They are not insulted or demeaned. Unlike women who, generally, do not like to be referred to as girls.
Toys 4 Big Boys, a major trade fair planned for the RDS later this year, was launched in Spy, Dublin, this week.
The fair will showcase fast cars, helicopter lessons and the latest in electronic wizardry, gizmos, gadgets and gifts. There was no psychologist in sight at Spy to explain the male's life-long fascination with toys - and neither was there a spiritual leader present to help to rationalise the consumer/greed-driven ethos of such a lifestyle event, the first event of its kind for men in the country.
"Nobody reckoned Ireland was ready for it," explained John McDonald, the event's manager. "But we've looked at the figures." He believes Ireland is ready to host this event, which is organised by CPG Events. "It will give people the live experience to feel and touch things that they normally only see on television."
Andrew Harte, of Mash Computer Services, offers IT training courses in South Africa - at half the European price. With the current fall-off in the computer industry, "the more certification you have the better," he says.
Conor Murray, of Ardmac, a high-tech construction company and chairman of the Irish Cleanroom Society, was delighted to be present. "I'd be a big boy, I would be a techie. I go into all the gadget shops," he says proudly. "I want to know what's going down in lap-tops, electronic organisers, mobile phones. I want to know about what's new and different."
Kevin Ecock, of Woodford Bourne, says the concept is very good. Despite the economic slow-down, "the wine trade hasn't seen a down-turn at all. Champagne sales are booming," he says. Being passionate about toys is "completely juvenile", they both agree. Being child-like and wanting to play "stays with us". "Play is still the greatest form of eduction," adds Ecock, with conviction.
Will Seaman, a marketing consultant, with his partner, John Kiernan, says the idea of toys for big boys "is a great idea because it's essentially what goes on in boardrooms on Friday afternoons".
It's not about greed, you see. It's about creating business. It's about jobs and the economy.
The fair, Toys 4 Big Boys, which runs from November 15th to 17th in the RDS, could well be a very interesting place to visit, despite a title that might prove off-putting for those serious-minded grown-ups who can't really understand the whole toy concept.