A new morning newspaper, the Dublin Daily News, has now hired 70 per cent of its staff, and is on target for its launch late next month.
The newspaper is marketing itself as a quality tabloid for Dublin and says there is a "substantial gap" to be filled between the broadsheets and the tabloids.
Its managing director, Mr Colm Grealy, said the paper could be compared to the Daily Mail, the Boston Herald or a number of Scandinavian papers.
When the Dublin Daily News is up and running, it will employ 45 full-time staff and 15 to 20 freelance or casual staff.
Its headquarters is in Fairview, Dublin, but it will be printed by the Meath Chronicle.
While staff have been recruited from several media sources, several have come from Ireland on Sunday, Digiserve, which owns the online.ie website, and Smurfit Communications.
The editor is Liam Hayes, who was founding editor of Ireland on Sunday, which was sold to the Associated Press group, owner of the Daily Mail.
Douglas Dalby, of Digiserve, is deputy editor, while Fiachra Ó Marcaigh, formerly of The Irish Times, is production editor.
Mr Grealy, a former teacher, also came from Digiserve and was former managing director of Ireland on Line, one of the State's first Internet service providers.
The paper's news editor is Ken Whelan, of Ireland on Sunday, while Fionnuala McCarthy, former editor of U magazine, is features editor. Cathal Dervan, also of Ireland on Sunday, will be chief sports writer with the paper.
It will have strong links with online.ie, and it is likely that classified advertisements will also be placed on the website.
Mr Grealy said the newspaper would be different because it was aimed at Dubliners, it was a middle-market product and it was a fresh and bright format.
He said the Dublin Daily News would focus on Dublin issues in a way that papers such as the Star or the Evening Herald did not.
"Dublin is one of the few cities worldwide without its own newspaper," he said.
The project is led by a group chaired by businessman Mr Pascal Taggart.
In December the British media group Archant took a €1.5 million stake in the project, which gives it a 20 per cent share.
Archant publishes a large number of regional magazines, newspapers and free-sheets in Britain.
The paper is aiming for what Mr Grealy called "a realistic achievable" circulation of 25,000 in the first year, and 33,000 in the second year.