The Minister for the Environment, Mr Cullen, has launched a series of anti-litter posters as part of the national awareness campaign. The Environment - it's easy to make a difference posters will be displayed at more than 400 prominent billboard sites next month.
The slogan, "People see you differently when you litter", summed up the thinking behind the campaign, by highlighting how littering damages the good image people try to create for themselves, Mr Cullen said. The posters show situations where, despite carefully cultivating their image through physical appearances, people are seen as ignorant, thoughtless or a slob due to their littering behaviour.
Mr Cullen said: "The aim is to focus the attention of people who litter on their own behaviour and how they are seen by others. The key objective is to show people that littering is anti-social, irresponsible behaviour, which presents an unflattering image of themselves." An anti-litter advertisement will run in cinemas over the next five weeks, targeting 15 to 34-year-olds who constitute the majority of cinema-goers.
Unions fear re-routing of flights
PLANS to re-route Aer Lingus flights between Shannon and the US through Dublin will jeopardise dozens of jobs, unions at the airline have warned. Aer Lingus is expected to announce today that two daily services to Los Angeles and New York will depart from Dublin instead of Shannon from October 27th.
Rescheduling the flights would force nearly 100 cabin crew to relocate to the capital against their wishes, the IMPACT union says. Many more ground staff in the mid-west could lose their jobs as support services transfer to Dublin, according to Signal, the Shannon workers' organisation.
While reluctant to confirm officially the schedule changes, an Aer Lingus spokesman said the company believed it was in its best commercial interests to re-route away from Shannon during winter. Management were entitled to relocate staff whenever appropriate and the issue was not open for negotiation, he added.