Music programmes and US comedy and crime shows dominate the schedule of Ireland's newest television station, it was revealed today.
Dublin-based Channel 6, which is targeting the under-35s market, begins broadcasting at the end of this month and will be available to households receiving the basic NTL and Chorus packages.
In addition to airing comedies such as The American Officeand My Name is Earl, it will show three different music programmes each day.
About one-third of its output will be home-produced. A movie review show, entitled Screen 6,and an Irish fashion programme called Catwalk 6will be shown once a week.
The schedule also features a lot of repeats, such as Sex in the City, Buffy the Vampire Slayerand Dawson's Creek. There will be no current affairs and little news programming.
The channel, which is BCI-licenced, intends to spend €2 million on advertising and an intensive marketing campaign promoting its programmes.
The station is backed by the Barry family of Cork, the Gowan motor group and several venture-capital funds. It is understood it has a budget of around €14 million.