Nintendo is to cut the US price of its GameCube game console by about 25 per cent in a bid to keep its price advantage over its competitors
Nintendo, most famous for its franchise character of the plumber Mario, lowered the US price to $149.95 from $199, effective from tomorrow.
"We were thrilled to be able to come out at $199 . . . so we're just going to be ahead of the game at $149," Mr Perrin Kaplan, vice president of corporate communications, said. "We started aggressive and this just continues it".
Mr Kaplan said there were no plans for hardware price cuts in other regions or price cuts for top software titles.
Nintendo's two main competitors, Sony and Microsoft, cut the North American prices of their consoles, the PlayStation 2 and the Xbox, to $199 from $299 last week. Nintendo, most famous for its franchise character of the plumber Mario, lowered the US price to $149.95 from $199, effective from tomorrow.