Ryanair boss Michael O'Leary will address an all-Ireland tourism conference in Co Clare today.
The two-day event - Tourism For Changing Lifestyles - will attract officials from the tourism industry, local authorities, and public and private bodies involved in the promotion of tourism.
Sir Hugh Orde, Chief Constable of the Police Service of Northern Ireland, will address delegates tomorrow.
Clare Tourist Council and County Council are hosting the 19th National Tourism Conference, at the Falls Hotel in Ennistymon.