Offbeat

‘Sparkling Lucozade... for convalescence’: Ads from the 1950s

A look at a selection of advertisements printed in ‘The Irish Times’ in the 1950s

Vaseline, geared towards the owners of dishwashing hands
Vaseline, geared towards the owners of dishwashing hands
Dean Ruxton's picture
Dean Ruxton
Mon Jan 01 2018 - 13:06

'Tis the season to look at ads. Below is a short collection of the typical advertisements that appeared in The Irish Times during the 1950s. This was a big decade for advertising - and consumerism - generally. Illustrations were still popular, but more photographs began to appear. See how these ads compare with the 1940s and 1960s.

end 19_12_51
end 19_12_51

p

Disprin 18_12_51
Disprin 18_12_51
Legs 19_12_51
Legs 19_12_51
Brylcreem 15_12_53
Brylcreem 15_12_53

p

Santa drunk 15_12_53
Santa drunk 15_12_53
blades 14_4_54
blades 14_4_54
Smokes 13_02_56
Smokes 13_02_56
Aga 17_9_57
Aga 17_9_57
Fish 17_9_57
Fish 17_9_57
Vaseline 17_9_57
Vaseline 17_9_57
Lucozade 19_03_58
Lucozade 19_03_58
Porridge _19_03_58
Porridge _19_03_58
y fronts 25_11_58
y fronts 25_11_58
Club Orange 25_11_58
Club Orange 25_11_58
Heat Rays 21_12_59
Heat Rays 21_12_59
Scars 31_12_59
Scars 31_12_59