Paddy Powerand RTEhave announced a new horse racing broadcast deal that will see the bookmakers sponsor all live horse racing televised on the channel.
The deal will begin on Sunday July 18th when the Irish Oaks will be televised live from The Curragh, and will continue with coverage of all 35 days of live racing throughout the year, including the Galway festival, Leopardstown's Christmas Festival, the 2005 4-day Cheltenham Festival, the Aintree & Fairyhouse Grand National Meetings, the Punchestown Festival, the Irish Derby Meeting and the Irish Champion Stakes.
Mr. Paddy Power, Head of Communications with the bookmakers said: "We are thrilled to work in partnership with RTE helping to share some of the World's finest racing with the Irish public.
"We are really looking forward to associating the Paddy Powerbrand with such a fantastic line up of sport over the next 12 months," he added.
"And of course we'll be having lots of fun with our TV adverts. After all, that's what we do best, add fun and value to watching sport."
Gerry McGuinness, Head of Sponsorship for RTE, welcomed the deal, adding "Paddy Power's unique sense of fun and long association with horse and greyhound racing makes them the ideal sponsors for the RTE broadcast"