One of Britain's brightest new music stars, Ms Dynamite, has signed a deal to scout new music talent for drinks giant Pepsi.
The 21-year old R&B sensation has become hot property since she landed two Brit awards in February; three Music of Black Origin (MOBO) awards last October, and the Mercury Music Prize last September.
Pepsi said today that Ms Dynamite, real name Naomi McLean-Daley, would act primarily as its music consultant, helping them identify new talent as part of a drive to sponsor new music.
"Ms Dynamite will be involved in finding the individuals and will work closely with us in helping these new artists in their quest to make it within the music industry," Pepsi said in a statement.
The Sun newspaper said the deal was worth €1 million ($1.52 million).
Aside from her success in the music charts, Ms Dynamite has also taken a lead role in Britain among celebrities opposing the US-led war in Iraq.