Times are tough. But the clouds are beginning to lift and confidence is returning. Investment has flowed across the Atlantic, confirming the importance of multinational companies in creating jobs and the value of St Patrick's Day celebrations in providing ministerial access to the highest echelons of political and corporate power in the United States. There is more to it than that. A taxation-friendly environment, a highly skilled, English-speaking workforce and access to EU markets are key issues for corporations. But being able to pitch for business in a supportive atmosphere helps ministers and Enterprise Ireland officials enormously. Few celebrations of ethnic origins match the extravagance and exuberance of US parades.

Maintaining contact with and support for Irish communities abroad is also important. This country benefits on many levels from such linkages. St Patrick's Day celebrations and parades in a growing number of countries provide unique opportunities to promote Irish tourism, industry and agriculture. Those who criticise ministerial visits on grounds of cost do not appreciate the tangible benefits that flow from close contacts with the Irish diaspora. Other countries can only look on in envy as cities across the world "go green" for the day and provide Ireland with free advertising.

The message that Ireland is open for business and is dealing with past mistakes has been getting through to international trading and financial centres. Bond yields have fallen and Ireland is no longer classed as a sick economy. There can, however, be no let-up in promotional efforts. Tourism, in particular, can benefit from these events and ministerial travel plans reflect that reality. Accessing new markets involving trade and investment in China, Japan and the Middle East is also given priority.

These ministerial visits are not buckshee holidays. They involve long working hours, intensive travelling and ambassadorial skills that, hopefully, will contribute to benefits including living standards here at home.