Pump-it-up bra expands market

London - A sensational new bra which allows women to pump up their cleavage by up to two cup sizes is to be introduced this week…

London - A sensational new bra which allows women to pump up their cleavage by up to two cup sizes is to be introduced this week.

The Gossard Ultrabra Airoticis is made from fine net fabric and has crescent-shaped airbags stitched into each side which can be inflated or deflated with the help of a tiny rubber pump. More than 100,000 women are said to be on the waiting list for the bra, which will be available in white, black and lavender from tomorrow. A Gossard spokeswoman said the new bra is a safe and practical alternative to breast surgery.