Irish-produced chicken bearing a quality assurance label with a tricolour, indicating the country of origin, will be on sale in Irish shops later this year.
Yesterday the Irish Food Board launched its quality assurance scheme for the industry which covers all aspects from primary production through factory pro-cessing, to final dispatch, which are necessary to meet customer needs. It also incorporates recognised international quality management system principles and includes relevant EU derived food legislation.
The main objective was to highlight the marketing of quality assured chickens and derived products through identification of approved product with a "country of origin" label, said Bord Bia chief executive,