Mr Gerald Ratner is returning to the jewellery market through an online venture.
In 1991, he famously described one of his company's cut-price decanter sets as "total crap".
The entrepreneur is now seeking to raise £4 million sterling for his latest scheme.
He is planning an £876,000 reverse takeover of DPA Investments.
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This would provide a listed vehicle for his new venture, Ratners-Online.
PA