Roisin bubbles as marmalade sets for success

Just under three years ago Belfast-born Roisin Jenkins decided to quit working in the music industry

Just under three years ago Belfast-born Roisin Jenkins decided to quit working in the music industry. She moved to Donegal - of where she had fond childhood holiday memories - and set up her own business, making a range of food dressings and dips.

Bubbling with enthusiasm, she has never looked back. She quickly built up a market for her Dibbles products, supplying over 250 outlets throughout Ireland.

But the real growth area is the export market; now she is preparing to supply some 250 Tesco stores in Britain. What started off as a cottage industry is set to become an important employer in a largely rural community.

The firm has outgrown its present home in Portnablagh. Its future is in nearby Milford, a town still reeling from the closure of its Fruit of the Loom factory. Ms Jenkins has acquired a small cluster of IDA incubator units which have been vacant for several years.

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"It's a huge jump financially," she notes. "Brand new equipment will be installed. But we need the space - 2,500 square feet - as we are planning to increase production tenfold." The workforce will increase from five to eight, with the prospect of shift work as production increases.

Recalling the origins of the company, she says: "I always wanted to get into brand management and was interested in the food and drink industry." Sensing that there was a real gap in the market for salad dressings - many of which are imported - she carried out some detailed research.

One of the real keys to Dibbles' success has been the imaginative range of products, such as roasted red pepper salad dressing, or tomato and chilli jam. Jenkins has encountered her fair share of bureaucracy, not least for her first product - onion marmalade.

She had to wait for approval from the Office of Consumer Affairs, the Department of Agriculture and Eurocrats before she could call it a "marmalade". There was a view that the term must apply only to citrus fruits.

At times, it has been a hard slog, but she has persevered. From early on she got support from the Donegal County Enterprise Board. Several prominent awards for the products accelerated the firm's growth.

She was even awarded a place on a women's executive programme in Boston College, where she drew up an expansion plan.

She now supplies Roches Stores as well as all the Tesco outlets in Ireland.

Dibbles will celebrate its third anniversary around St Patrick's Day. Roisin Jenkins might just find the time to take a day off then.