Ryan Hotels plan a dual brand strategy

Ryan Hotels said it is to introduce a dual brand strategy and operate under the brands Gresham Hotels and Ryan Hotels.

Ryan Hotels said it is to introduce a dual brand strategy and operate under the brands Gresham Hotels and Ryan Hotels.

It also intends to change its name to Gresham Hotel Group plc and invest £5.2 million in upgrading its existing hotels.

The group said eight of its hotels will be branded Gresham Hotels, a 4-star brand for corporate and leisure customers. These are located in Dublin, Cork, Dún Laoghaire, Limerick, London, Amsterdam, Brussels and Hamburg.

The three-star Ryan Hotels comprise the Killarney Ryan Hotel and the Galway Ryan Hotel.

READ MORE

AFP